Social Science • Economy

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

The book provides a comprehensive overview of marketing concepts, strategies, and tools that help companies build strong brands and achieve competitive advantage. The authors emphasize the importance of market research, segmentation, targeted advertising, and product positioning. They also cover digital marketing, CRM, consumer behavior, and marketing innovation. This book offers practical guidance and real-world examples from the business world, making it a key resource for students, managers, and marketing professionals.

Naslov izvornika

Marketing management, 12th edition

Prijevod

Ivanka Rajh, Gordana Kosanović Juričević, Nikolina Parlov, Marija Zovko, Josip Hrgović, Ivana Tuđman, Emil Heršak, Mato Njavro, Marina Kuzmić

Urednik

Đuro Njavro

Dimenzije

27 x 21 cm

Broj strana

764

Nakladnik

Mate d.o.o, Zagreb, 2008.

Latinica. Tvrde korice.

Jezik: Hrvatski.

Jedan primjerak je u ponudi

Stanje:Novo

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Economy • Marketing and propaganda

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.

Hrvatski. Latinica. Tvrde korice.

14,98 €

University textbooks • Economy

Kaotika

Philip Kotler, John A. Caslione

Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.

Mate d.o.o, 2009.

Hrvatski. Latinica. Broširano s ovitkom.

5,24 €

Geography

Sjeverna i Srednja Amerika, Veliki Antili

Mladinska knjiga, 1991.

Hrvatski. Latinica. Tvrde korice.

7,18 - 7,22 €

Geology • Archaeology

Acta Geologica : Granice između krede i tercijara u svjetlu stratigrafije i sedimentologije biolititnog kompleksa u Medvednici (sjeverna Hrvatska)

Ante Polšak

Jugoslavenska akademija znanosti i umjetnosti, 1985.

Hrvatski. Latinica. Broširano.

7,50 €

Yugoslavia • World War II • Documents and records • Diplomacy • Autobiographies and Memoirs

Pijesak Orijenta

Fitzroy MacLean

The memoir The Sands of the Orient (1949), part of the autobiographical work of the British diplomat, soldier and writer Fitzroy Maclean (1911–1996), describes his adventures in the diplomatic service and World War II.

Znanje, 1981.

Hrvatski. Latinica. Broširano.

6,24 €

Jugoslavija • Politika • Socijalizam • Sociologija

Društvo i politika

Mihailo V. Popović

Knjiga predstavlja fundamentalno sociološko i politikološko delo koje se bavi odnosom između društvenih struktura i političkih sistema, sa posebnim akcentom na marksističku teoriju, samoupravljanje i socijalističko društvo bivše Jugoslavije.

Rad, 1984.

Srpski. Latinica. Broširano.

4,98 €