Social Science • Economy

Upravljanje marketingom, 12. izdanje

Name: Upravljanje marketingom, 12. izdanje
Price: 23.1 EUR
Availability: InStock

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

The book provides a comprehensive overview of marketing concepts, strategies, and tools that help companies build strong brands and achieve competitive advantage. The authors emphasize the importance of market research, segmentation, targeted advertising, and product positioning. They also cover digital marketing, CRM, consumer behavior, and marketing innovation. This book offers practical guidance and real-world examples from the business world, making it a key resource for students, managers, and marketing professionals.

Naslov izvornika

Marketing management, 12th edition

Prijevod

Ivanka Rajh, Gordana Kosanović Juričević, Nikolina Parlov, Marija Zovko, Josip Hrgović, Ivana Tuđman, Emil Heršak, Mato Njavro, Marina Kuzmić

Urednik

Đuro Njavro

Dimenzije

27 x 21 cm

Broj strana

764

Nakladnik

Mate d.o.o, Zagreb, 2008.

Latinica. Tvrde korice.

Jezik: Hrvatski.

Jedan primjerak je u ponudi

Stanje:Novo

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Sveučilišna naklada Liber (SNL), 1986.

Hrvatski. Latinica. Tvrde korice.

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Nolit, 1979.

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Knjiga je i danas obavezna lektiva na filološkim fakultetima jer prvi put sistematski povezuje jezik sa književnošću i društvenim kontekstom. Napisana je jasno, bez ideološke isključivosti, što je bila retkost 1990. godine.

Nakladni zavod Matice hrvatske, 1990.

Hrvatski. Latinica. Tvrde korice s ovitkom.

17,26 €