Economy

Ponašanje potrošača

"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Poreklo porodice, privatne svojine i države

Porez na promet i trošarine

The book comprehensively covers the legal and fiscal framework of the then-current indirect taxation system in the Republic of Croatia.

Poslovanje u vanjskoj trgovini

The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.

Poslovna etika, korporacijska društvena odgovornost i održivost

The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.

Poslovna organizacija (drugo izmijenjeno i dopunjeno izdanje)

Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.

Poslovno odlučivanje

Why do some people in some companies constantly amaze us with excellent decisions, while in other companies they make mistake after mistake? Do they understand their business better? Or are they simply smarter? Or is it all a matter of luck?

Pravni život na selu

Dr. Mijo Lehpamer u popularnoj knjižici objašnjava osnove pravnog života na selu – vlasništvo, ugovore, dugove, nasljeđivanje, parničenje i svakodnevne pravne probleme seljaka na razumljiv način.

Pravno okružje poslovanja

Knjiga daje sveobuhvatan pregled pravnih aspekata poslovanja, uključujući ugovorno pravo, trgovačko pravo, pravo intelektualnog vlasništva, konkurenciju i zaštitu potrošača, te porezni sistem Republike Hrvatske.