Ekonomija za menadžere u svjetskoj privredi
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
In today's global economy, managing companies from a national perspective has lost its meaning. Therefore, the primary goal of this book is to introduce the reader to the international dimension of economics for managers, which would reflect the globalization of production and the expansion of distribution in today's world. A study of the synthesis of economic theory, decision-making knowledge, different areas of business administration, and the mutual influence of companies in their decision-making efforts when faced with different challenges.
Summary:
Introduction Demand analysis (theory, evaluation and forecasting) Production and cost analysis (theory, evaluation and linear programming) Market structure and pricing patterns Regulation, risk analysis and determination of required capital Dictionary, indexes
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