
Upravljanje marketingom 1-2
Classics of Yugoslav law
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Classics of Yugoslav law
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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.
The book is one of the classic works in the field of business finance and accounting, which had a significant influence on the development of the theory and practice of financial statement analysis, especially the balance sheet of a company.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.