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Marketingmanagement ist der führende Marketingtext, da sein Inhalt und seine Organisation stets die Veränderungen in der Marketingtheorie und -praxis widerspiegeln.
Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
This university textbook covers in detail the basic concepts, functions and practices of banking, with an emphasis on commercial (business) banking in the context of the modern financial system.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business