Marketing management / Upravljanje marketingom
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The first edition of 'Marketing Management', published in 1967, introduced the concept that companies must be motivated by clients and the market. However, there was little mention of topics that are considered fundamental today, such as segmentation, targeting and positioning. Concepts such as brand value, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management and integrated marketing communications were not even present in the marketing vocabulary of the time.
Naslov izvornika
Marketing management - Analysis, planning, implementation and control
Prijevod
Vlasta Andrlić
Urednik
Jasna Vukoja
Naslovnica
Jasenka Lesnik-Gašpić
Dimenzije
25 x 18 cm
Broj strana
929
Nakladnik
Informator, Zagreb, 1994.
Tiraž: 2.000 primjeraka
Latinica. Tvrde korice.
Jezik: Hrvatski.
ISBN
9-53-170009-5
Jedan primjerak je u ponudi
Stanje:Korišteno, u odličnom stanju
Dodano u košaricu!
